About This Project

The Urban Steed logo combines a modern aesthetic with heritage nuances. Care was taken to convey a sense of craft, utility and the outdoors. Subtle imperfections and texture give the mark an organic distinction, setting it apart in an often sterile marketplace.

Urban Steed is a bike share company for those with a desire to explore, to adventure, to experience their daily commute rather than endure it. Just find a bicycle on your smartphone and let the stories tumble in its tailwind. Urban Steed connects you with your city in minutes.